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    Age UK <br/>Don’t mention the f-word publication
    Age UK <br/>Don’t mention the f-word publication
    Age UK <br/>Don’t mention the f-word publication
    Age UK <br/>Don’t mention the f-word publication

    Age UK
    Don’t mention the f-word publication

    Rebrand of a Help the Aged resource, needs to showcase Age UK’s work around falls awareness and prevention. Should engage practitioners working with older people i.e. health professionals.

    Typographical approach, white type out of the brand purple. Two approaches, one being a quirky play on the F word and asterisks replacing the rest of the word falls. A safer option was using the actual words.

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